Feb 10
Why is it that so much of the marketing materials that come from associations and non-profits are so boring? Just look at your email inbox. Which items stand out? I would bet that few are from any non-profit groups. Marketing is what motivates people to do something. And if you are still sending out the same …
Aug 15
When one goes to a steak restaurant, let alone any restaurant, superior ones do not leave anything to chance. They want to provide an excellent dining experience while maximizing profits. In a previous article, organizations were urged to “sell the steak, not the sizzle” as top quality restaurants do. Are there any concepts that restaurants …
Aug 01
For the longest time, non-profits were urged to market themselves by selling the “sizzle.” “Our next meeting is in New Orleans!” “Attend this seminar and get a free book.” “Renew early and get a free gift.” Then a recession came along, membership went down, fewer people were attending meetings and everyone watched their expenditures more …
