Aug 15
When one goes to a steak restaurant, let alone any restaurant, superior ones do not leave anything to chance. They want to provide an excellent dining experience while maximizing profits. In a previous article, organizations were urged to “sell the steak, not the sizzle” as top quality restaurants do. Are there any concepts that restaurants …
Aug 01
For the longest time, non-profits were urged to market themselves by selling the “sizzle.” “Our next meeting is in New Orleans!” “Attend this seminar and get a free book.” “Renew early and get a free gift.” Then a recession came along, membership went down, fewer people were attending meetings and everyone watched their expenditures more …
Jul 18
Corollary to Murphy’s Law: A meeting will expand to fill the time allotted to it. Tired of meetings that just go on and on and on without any end in sight? It does not have to be that way. Good meetings take planning, direction and effective guidance from the leader, usually the President or Chairman …
