EXHIBITS & TRADE SHOWS
Many a group puts on a trade show. It spends time, effort and valuable resources to develop, organize, sell, publicize and manage a trade show. In addition to charging the companies who are exhibiting, it then charges those who want to check out these companies a fee.
The days of double dipping are waning. Exhibitors want foot traffic and, more importantly, they want decision makers. They are willing to pay if a non-profit can bring those kinds of people to them.
On the other hand, potential association buyers have many ways to shop, not just via the internet, but by independent exhibits which do not charge a fee. Are admission based trade shows a relic?
(photo courtesy of anythingdisplay.com)
